Commercial Video Production Services: Importance and Cost
Video production is one of the most integral modern-day marketing techniques we see today. As per a report, about 85 percent of businesses are utilizing video content. Being among the most influential means of communication, video can leave a lasting impression on the target viewers. An exceptionally memorable video or television commercial is similar to a mnemonic device.
A video also showcases complex ideas in a digestible arrangement. For instance, about 94 percent of businesses use video to help people better understand their products or services.
Do you have a new product/service to launch? You must ensure that your marketing videos appear as professional as your product with the best commercial video production services. A reputable video production company has the right equipment and years of experience to make compelling TV commercials. Read further to learn what commercial video production is, its importance, cost, and so forth.
Overview of Commercial Video
A commercial video is a short-form advertisement placed on TV, social media platforms, streaming services, and other digital channels. Generally, a 30-second video is a great way to promote a company's message, mission, product, or services. These videos best present the company's values. The glimpse of the company services shown in the videos helps to build an emotional connection with the audience through a short form of advertisement.
Benefits of Hiring Commercial Video Production Services
Professional commercial video production services are the experts in creating a quality video that properly tells about your brand. Whether it is through advertisements, explainer videos, or other media platforms, when you hire a commercial video production company for your brand, it ensures that the final product grabs the attention of potential customers. Creating a high-quality video that shows your brand's trustworthy and professional image is essential to make your brand, organization, and company stand out in the industry. Below, we have covered some benefits of hiring commercial video production services. Take a look:
Vast Experience and Expertise
Hiring a video production company means hiring professionals with industry experience. Top-quality video creation requires multiple skills, and professionals have all the necessary know-how and techniques. You can also see the difference between the videos produced by oneself and those created by a team of professionals.
They Have Resources and Networks
Besides good industry expertise, a video production team also has access to resources and networks. This is another excellent benefit of hiring a professional video production company.
Video production companies bring lots of equipment in place, such as cameras, lenses, sound, lighting, and dolly systems. Not just that, they even have connections with film experts and artists.
Value and Efficiency
Organization and planning are two things that video production companies primarily prioritize. This is because there are loads of moving pieces that need to come together. From renting equipment to hiring crew and talents, it requires a lot of coordination.
When a business wants its deliverables quickly, it becomes easier with the help of professionals. However, a quicker project turnaround time can’t often be expected. You can get a contract from the production company that may specify scheduling details and include the time window.
Importance of Commercial Video Production
Commercial video is not just about 2 to 3 minutes of marketing video. For instance, if you create a video of 10 minutes for your company, that is considered a commercial video production. Moreover, when you make an informational video of 1 hour, it is also considered to be a commercial video. However, if you are thinking that 1-hour long wedding video comes under commercial video, then that is not. It is not about the length of the video; it is about the video's objective.
Generally, a commercial’s video's primary purpose is to increase the business's sales. Additionally, when a video promotes a business, it qualifies as a commercial video. There are several ways in which you can use commercial and corporate videos. These include social media videos, TV, and ad campaigns. Ultimately, for whatever purpose you use the video, the final goal should be the same - "make an emotional connection with your potential audience."
Yes, we all know that words are powerful. However, we do not have to tell viewers about our products or services solely through words; we also have to show them. Take the time to make your brand video that perfectly explains your brand, why you should opt for this brand, what the brand does, and more!
Other things include:
Why have you opted for this business?
What makes you sell or promote these products and services?
The most important question is, why should the customers care about it?
What Does Commercial Video Production Include?
Commercial video production involves producing short videos that reflect a particular product or service. Sometimes, this type of videography is also referred to as explainer videos. While watching these videos, your viewers may feel motivated and drawn towards your brand. If they like the product/service, there is a chance they might make a purchase.
Commercial video production uses intriguing visuals and stories. This helps quickly grab people’s attention and introduce them to your brand.
In brief, commercial video production entails multiple stages. These can range from initial planning to editing and distributing the final video. Once the final product is ready, it can effectively convey your intended message and raise brand awareness.
Also Read: What is Post Production Video Editing
Commercial Video Production: The Process
We know how important video production is for contemporary businesses. That’s why many small and big companies invest heavily to get extraordinary videos in return.
When you work with a video production company, you expect an impactful video that inspires your audience. Here is a quick overview of everything that goes into a commercial videography project.
Planning
Planning is the key to a successful videography project. As you are aware of your budget, you may start thinking about the creative concept of your video.
Who are your viewers, and what message you want to convey are a few things you should consider. After having a clear understanding of what you want, you may begin thinking about the logistics of your shoot. During the planning process, there are lots of people who are involved, such as:
- Editor
- Account managers
- Creative director
- Sound designer
- Scriptwriters
- Production team
Costs and Contracts
Do you know how much you want to spend on your commercial video ad? Your advertising budget may include the cost of hiring a videographer or production company. It may even count any extra costs like location fees and music rights.
A written quotation is another important thing you should consider before you go further. This will help avoid unexpected costs during or after the project's completion.
The Shoot
In this stage, everything from recording all the footage to delivering the final product will be recorded. But ensure that you have the following stuff to begin the shoot:
- Camera
- Storyboard
- Props
- Lights
Costumes
If there is a production house or company to back, they can look after all the equipment and crew. You just have to give them a general theme, and they will handle everything.
Moreover, it is vital to be flexible and open to changes throughout the shoot. There may be times when everything doesn't go according to plan.
The Edit
Editing is where your visions are turned into reality. After you finish the shoot, you are ready to put your commercial together. A professional video editor can gather raw footage to give you a polished final product.
The Final Outcome
After editing, you are ready to share the final product with your target audience. The production company will distribute your commercial on various platforms, including television, social media, or any other platform.
Cost: A Commercial Video Production Company May Charge
You may be wondering how much the cost of hiring a commercial video production company would be. If you hire a mid-range video production company, it may charge anywhere around $5000 to $10000 for a simple video. The cost may go beyond $10000 or more for more complicated projects. These projects often involve comprehensive pre-production processes and cutting-edge post-production editing methods.
There may be a bunch of factors influencing the cost of hiring a professional video production company. Here are some of the top factors that play a role in determining how much does a video production company charge:
Timeframe
Simply put, the time frame is among the key factors impacting the charges of a production house or company. Let us simplify it for you. Suppose 10 video designers are working on a particular project. They may complete it in a couple of days. However, if there is only one designer, it may take more time.
If you want the video project completed quickly, you need more video designers, ultimately increasing the rate.
If the video is lengthy, it would need more time. A 2-minute video can be made using resources similar to that of a 4-minute video. But there can be a time difference.
Production Company
The selection of the right video production company is another key factor to consider. If it is a well-known company with great expertise, it can be the best option. While choosing a production company, make sure that you don’t go for the ones with flashy billboards and a hefty price tag.
No need to hurry while deciding on the right company. Be slow and steady. You should get quotations from multiple video production companies. After that, you can compare their services and rates to ensure you receive a good value for money.
Location
The location of the shoot can also affect the overall video production cost. Whether you are shooting indoors or outdoors, a cost is always attached. For a shoot in a well-defined studio, costs like studio rental come along. The cost of a studio can range anywhere from $95 to $400 per hour, but this may depend totally on the studio’s size. Even if you need to move from location to location, there is always a typical travel and accommodation cost.
Crew Size
How big would the crew you hire be? This would depend on a myriad of factors, such as the extent of your video project, your budget, and more.
If it is an animated video, there may be no need for a makeup or hair stylist or a lighting professional. The main crew members would include a director, a director of photography, and an editor.
Video Type
Another factor that determines the cost of a commercial video production is the type of video. You must first decide what kind of video you want to produce. Compared to a cinematic commercial, an animated video explaining your business requires various production skills.
The cost would be higher if you required a higher-quality video. So, it takes time to determine the kind of video that best narrates your brand story.
By doing so, you are sensibly investing your money to create the most appealing outcome.
Equipment
If you want a high-end commercial video ad, you'll need top-quality equipment. Advanced cameras and lighting equipment can help you produce an unmatched-quality video. However, the production cost will rise.
Even if they do not want to rent, a videographer charges for equipment expenses. This is generally part of their day-to-day rate. This way, they can safeguard their pricey equipment and cover the original cost of purchasing the stuff. In the case of bigger productions, a crew might have to rent film-making equipment. Some video production companies include this additional cost in their bill. On the contrary, other companies may charge a flat fee for the gear.
Conclusion
Commercial video production is a fantastic tool that contemporary businesses use. It can potentially uplift a brand’s image and raise sales numbers. Various types of commercial video production can assist a business in reaching its marketing goals. These may include TV ads, a product demo, online videos, etc. When a company introduces captivating videos that resonate with its target customers, it builds trust. However, whenever you hire someone, the budget is one of the critical things to remember. If you want to create a simple video, the cost can range from $5000 to $10000. Certain factors like location, equipment, and crew size may also impact the cost of a commercial video production service.
Are you seeking assistance to create professional quality animation or explainer videos for your business? GXYZ Radio is here to serve you! We are a dedicated commercial video production company that offers nothing less than the best. Whatever your needs, we are here to fulfill them. Rely on our experts.