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20 Apr 2024
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Video Ads Production: The Process And Cost

In business, video has always been a spectacular tool for engaging with customers. Videos can also help train employees better. You may often wonder whether it is a corporate video or a television commercial. This is a common question: "How much does video ad production cost?"

Several factors may affect the cost of a typical video project. However, the best video production services do not cost a fortune. The length, type of video, and project extent can affect the cost of video ad production

Keep reading to learn about the process of video advertising and how much it costs. This write-up covers everything you need to know. 

What Is Video Advertising?

Video advertising is a type of advertising that uses videos to promote products or services. In today's digital era, video advertising has gained immense popularity. This is because of the convenience and efficacy of video content.

Creating and sharing videos can draw a broader audience compared to conventional advertising in no time. Businesses can do this via websites, social media channels, email campaigns, etc.

Importance Of Video Ads Production

A video ad production is not limited to a 2 to 3-minute promotional video. A business may want to produce a training video for the company. The length of this video can be about 10 to 15 minutes, so you can say it's commercial video production.  

Even if the business produces a 1-hour infomercial, it would also be commercial video production.

It is not the length of the video that matters; it is the purpose and intended outcome. Video ad production aims to raise sales and make more meaningful connections with potential customers. Commercial videos can be used for television advertising campaigns, employee recruitment videos, and social media videos.

You must learn a few things to create a top-of-the-line video. First, it is important to know who you are targeting. You should also know who your viewers are, where they are, and how active they are on social media. It is also important to know what type of video you will create.

How Does Video Advertising Work?

Generally, video ads or advertisements are put on websites, social media, and other online platforms. The distribution of these ads is also done. Businesses prefer text messaging, email, etc. for distribution. 

In video advertising, a business targets a particular audience to convey a special message. This allows the business to reach a broad range of individuals who may want its products/services.

Since video ads are more interactive, they are likely more effective than traditional advertising methods. The word "interactive" here means viewers can react to the ads in real-time.

Overall, video ads are a great way to reach or connect with a vast audience in no time. 

What Is All Involved In Video Ads Production? 

A set of stages and processes are there in video ad production. All of these combine to convert an idea into a finished video. Here is a detailed explanation of what the process of making a video ad entails:

Pre-Production

Compared with films and documentaries, video advertising demands the most intense pre-production strategy. The key purpose of video ads is to promote a business.

The pre-production of video advertising demands reverse engineering tactics. Here, the final output is already decided, and later, the process is created to reach that target.

A pre-production process for video advertising incorporates the following:

  • Product/Brand study
  • Market research
  • Copy ideation or scriptwriting.
  • Trials

Production

The production process is quite similar to that of any film or documentary production. Quality experts and technicians work together to get the best outcomes. A production phase generally entails the following steps:

  • A set or location matching the aesthetic need of the story.
  • A team of producers who put the overall production together. These include locations, equipment & delivery, crew, and balancing logistics.
  • A team of designers who create original graphics and set designs and costumes.
  • A team of creative directors whose job is to direct works with an uncompromising eye for detail.
  • A cinematographer and assistants dedicated to using cine cameras and lenses to capture the enchanted nature of the story.
  • The selection of the right talent is important to convey the message of the story effectively. Casting directors assign roles to the actors to ensure resonance with the target viewers.
  • A set for shooting that is often built for the shoot on a rented sound stage.
  • Online editing to preview the recorder's dailies.
  • Onset sound recording to record reference audio. It is uncommon that this audio makes it into the end outcome, and it often has dubbed audio pieces.

Post Production

In a typical post-production process, here is everything there:

  • Transcoding of the footage into a digital format appropriate for editing.
  • Color grading of the final film. In this process, the visual aesthetic of the video is enhanced and unified.
  • Integration of visual effects, animation, and motion graphics to elevate storytelling and engage viewers.
  • Sound dubbing and voiceover work are carried out while filming.
  • After the final audio mixing and mastering, music & sound effects works are done.
  • The final step of the post-production is final composting. This is where the VFX and graphics work come together as a cohesive unit. These are seamlessly merged to make a final completed video.
  • The final video is ready for distribution across platforms and devices. This completes the post-production process.

 

How A Production House Can Help With Video Ads Production?

A production house generally encompasses a team of experts. This may include directors, producers, writers, and other staff. All of them can meet and work with the client to bring about engaging concepts and storylines for the video ads. They may also translate the brand objectives into compelling stories that resonate with their target viewers. A production house may also assist with:

Strategic Planning And Pre-production

A production house can help clients plan and manage all the stages of the production process. From finding locations and casting talent to securing permits and creating production schedules and budgets, they focus on everything.

Moreover, a production house ensures that all logistical details are precisely organized. Thus, the project may run seamlessly.

Professional Filming

Production houses have access to cutting-edge tools and professional crew members. With that, they can capture quality footage complying with the highest standards. They have expertise in managing every aspect of the production process, including lighting, camera operation, etc.

Post-Production

A production house has expertise in the post-production process that entails transforming raw footage into a polished video ad. Its team includes editors, visual effects artists, sound engineers, and others. The entire team works together and focuses on editing and completing the video project.

While working on the same, their prime focus is that the final output meets and surpasses expectations. 

Customization

A production house can work directly with clients to develop creative ideas. These ideas should align with the business's brand identity and target audience.

Production houses recognize the specific needs of every client. So, they make video advertising campaigns that are engaging and memorable to viewers.

Production houses offer customized services during post-production to raise video ads'     visual appeal and efficacy. Customized editing methods, one-of-a-kind visual effects, personalized music selections, and custom graphics can all contribute to the brand's identity and message.

How Much Does Video Ad Production Cost?

A professional video ad production may differ in cost. A semi-pro team of pros may ask for $1500 to $3000 per minute of video, which is the average cost. However, a professional video marketing service might charge around $5000 to $20000 per minute of video. The higher the cost, the more experienced the professionals and advanced the production process.

If you choose a professional video marketing company, you can expect a more premium-quality video. But this may cost you an arm and a leg. Assigning all your tasks to the pros can prove to be time-saving. So, if time is something that you want to save, hire the best professionals.

Conclusion

Video ad production is all about creating promotional videos. Such videos intend to sell products, services, or brands to a specific audience. Ideation, scriptwriting, filming, editing, and distribution are some of its various stages. The goal is to produce captivating content that hooks the viewer's attention and conveys the brand message. Thus, it prompts the anticipated actions like purchasing a product or viewing a website.

Do you want to partner with a production house that can assist with video ad production? Count upon GXYZ Radio, one of the reputable production companies. Join us and get the best solutions to uplift your video ad campaign. Let your video content make noise and stand out. We go the extra mile to help you reach your goals. For more information about our services, visit our official website.  

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