Brand Video Production Services: Why Your Business Needs?
How your brand presents itself to the audience has become more essential than ever for building loyalty and increasing conversions. According to a 2024 report by the public relations firm Edelman, 84% of people want to know the brand before they make any purchase.
The ideal way to showcase your brand's values is by creating creative brand videos that can connect with your target audience on different marketing channels. This includes social media and the website. But before you jump into creating brand videos, you should familiarize yourself with brand video production services that can elevate your business.
Here, we cover the role of brand videos in your business and how to find the right production partner.
What Is Brand Video Production?
Brand video production creates high-quality videos that communicate the brand's values, identity, and message to its target audience. With the help of these videos, brands are able to tell their unique story, share their culture, and highlight their unique products and services.
Moreover, these videos can take various forms, including promotional videos, commercials, corporate videos, and customer testimonials. In fact, according to Wyzowl 2024, 85% of businesses use these types of videos to reach out to their audiences. The primary aim of these brand videos is to grab viewers' attention and build a strong and lasting connection with audiences.
Types of Brand Marketing Video Production
Brand videos are created in various styles, each serving a distinct purpose. Here is the breakdown of the different types of brand videos:
Commercials
Commercial videos are short and attention-grabbing videos that are created to promote a brand's product or service. Generally, these videos are used in online advertising and on TV. The primary focus of making these videos is to create a lasting, strong impression of the brand. They aim to evoke emotions that motivate viewers to take action, such as visiting the website, making a purchase, or remembering the brand.
Explainer Videos
Explainer videos are informative, short videos that explain the products, ideas, or services in an engaging and simple manner. The primary aim behind these videos is to educate the audience. Moreover, these types of videos are useful for tech and startup companies that need to communicate their innovative ideas concisely and clearly.
Product Demos
Product demos are those videos that present the product's benefits and features. Generally, it includes a step-by-step demonstration of how the product works. Additionally, these videos help customers understand the value and functionality of the product.
Also, the product demo video is the bridge between the curiosity of customers and their decision to purchase. They demonstrate the product's usage and effectiveness.
Customer Testimonials
Customer testimonial videos showcase satisfied customers who share their positive experiences about the brand's products and services. This helps build trust through social proof, encouraging others to make similar purchases.
Corporate Videos
Corporate videos show a specific company's values, mission, and culture. The main purpose of these videos is to produce videos for recruitment and internal purposes, and to provide an overview of an organization to its potential partners and clients.
These videos allow companies to highlight their culture and values, which attracts potential investors and like-minded employees.
Event Videos
Event videos cover the events that a brand hosts, like product launches, community initiatives, or other events. In these videos, brands showcase their key achievements and highlight their active role in the community or industry. In the highlights, they showcase the brand's active leadership and participation in comparison to its competitors.
Additionally, social media videos are short and engaging, specifically created for social platforms. These include challenges, quick tips, or trends designed to maximize engagement and encourage sharing.
Behind-the-Scenes Videos
BTS videos give a glimpse of the daily activities, including people working for the brand and the brand's process. This helps build a stronger connection with an audience. Moreover, these types of videos help improve the loyalty of the brand by involving the audience in the journey of the brand and how it has evolved.
How-to and Tutorials Videos
Instructional videos offer valuable insight into how to use a specific product or how one can achieve certain results. These videos help build a loyal audience that trusts a brand for reliable information. When a brand consistently shares accurate, relevant, and helpful information, it earns a reputation among the audience, and they can rely on the brand.
Branded Content
These videos specifically focus on telling the story, entertaining viewers, or sharing knowledge without making the brand the center of attraction. Their main goal is to connect with the audience emotionally through stories, not asking them to buy some of the brand's products or services. Additionally, this helps to build trust and creates a positive image of the brand over time.
Why You Need a Brand Video Production Agency
A video production company offers expertise in different areas, ensuring that you produce high-quality, impactful video content. Here are the reasons why you need brand video production services:
High-Quality Videos
A professional-quality video production agency ensures your videos are visually appealing and polished and convey the professionalism and quality of your brand. Apart from this, they have advanced tools and technical expertise to create premium-quality videos that grab attention and leave a lasting impression on viewers.
Improved Engagement
According to research by Insivia, viewers remember 95% of the message delivered through video rather than reading text. Video is so memorable that it is one of the ideal ways to convey your brand's message to the audience. Many brands that have worked with GXYZ Radio have seen up to a 60% significant improvement in viewer engagement.
Increased Visibility
Platforms such as Instagram, Facebook, Google, and YouTube give preference to video content since it usually receives higher engagement. As a result, videos are more likely to be shown in searches and user feeds over text posts or still images. Businesses that choose the video-focused strategy often experience a 70 to 80% jump in organic reach.
Stronger Emotional Impact
Videos are a combination of sound design, narrative structure, and storytelling to create powerful emotional responses. For instance, Instagram reels, where the content is short, still managed to increase emotional ties with viewers by 64%, which leads to more conversions.
Higher Conversions
When a brand video clearly showcases the benefits of a product or service, it encourages the viewers to take action, like buying, clicking, signing up, or subscribing. For instance, GXYZ Radio used a structured video strategy (such as targeting and storytelling), which resulted in a 63% increase in viewers turned into customers.
Use Across Many Platforms
Unlike traditional production, the content is designed to be used in multiple marketing channels or platforms (such as Instagram, websites, YouTube, email, etc). Traditional videos often create a single video for a single purpose, limiting their versatility.
Better SEO Results
Videos help increase dwell time, and video content on the website is 53 times more likely to rank on Google's first page. People tend to stay longer on web pages that include videos, which gives those pages an advantage in performance and visibility.
Overall, a video production agency is a valuable asset for any brand that is looking to improve its image, engage a larger audience, and attain marketing objectives.
What Makes a Great Brand Video
A great video can be an excellent marketing tool when it is about creating a lasting impression on the targeted customers. The features you must add to make an effective brand video:
Great Visuals
Video is one of the best media to reach potential customers, so you have to make your video content attention-grabbing and professional-looking. This helps increase engagement and views. A superior-quality brand video can take your business a long way, improving your brand's visual identity.
Clear Objective
A professional-looking video includes a call to action (CTA) and a key message to get more engagement. Research by Eyeview Digital shows that including a CTA in a video can help increase the conversion rate by up to 80%. With the help of the video, you can encourage the viewers to visit your website, spread brand awareness, and convert them into your customers.
Humor
You can add humor to your brand video if it fits in; this can help to entertain your target audience, increase the chances of your content going viral, and encourage engagement. Including all these key components increases your video’s chances of success. Likes, comments, shares, and views are some of the engagement metrics that help you measure the brand's impact.
Also Read:- What Does a Video Production Company Do for Your Brand?
Compelling Story
The best brand video not only presents features or facts but also tells a story that keeps the viewers engaged and captures their interest. When you share your brand’s beginnings, vision, key challenges, and mission, it helps the audience understand what your brand is about.
The Brand Story Video Production Process
If you want to create a blockbuster brand video, you have to go through each stage of the production process. Here is all you need to know about the process:
Pre-Production
This is the stage where the process begins. Start by understanding your goals and the target audience. What message are you trying to convey through your video, and who needs to hear the message? Apart from this, this stage also includes the scripting part, where you give shape to your story. Planning is something that makes everything aligned; without it, things will not work right. Trying to plan without clear direction is like baking a cake without a recipe - it might work out, but the process can be disorganized and chaotic.
Production
Production is showtime. The crew members and actors are now on set, and the cameras are rolling. But production is not only about recording - it's also about ensuring the best possible quality and execution. This stage includes capturing perfect shots using proper lighting, creative angles, and ideal locations to bring the vision to life. In the crew, every member has a key role to play. The director keeps everything on track, the actors bring emotion, and the technical experts handle lighting, sound, and camera work. This adds a cinematic touch to the final video.
A brand video is not just about the great visuals, but it's about how all the elements are put together. If you want to improve brand recognition, you can include your logo throughout to reinforce your brand identity.
Post Production
Once the filming process is complete, the magic of editing begins. In this part, you can splice, cut, and refine the raw clips of the video to perfection. This part involves adding the visual effects, mixing the audio, and adding color grading to have a polished look. Do not forget about the alignment; you need to reflect your brand's message in your final cuts. For instance, it's like you are giving the final touches to a dish. The right editing and post-production process makes sure every second of the video feels professional and clear.
Each of these stages is important to make sure that not only does your brand video look perfect, but also conveys a message that resonates with your targeted audience.
Factors to Consider When Choosing a Brand Video Production Company
When opting for a video production company for your brand, it is important that you consider many factors to make sure that the company is a great fit:
Review Portfolio
Carefully go through the previous work of the company and know their quality, style, and creativity. For instance, if you want to have a humorous explainer video, check if they have produced similar content.
To judge a company’s suitability, assess whether its portfolio includes work similar to your video goals. Check if they have experience with your type of video, such as social media, corporate, or event videos. For example, if a company has expertise in making explainer videos, it might not be the best for cinematic brand videos.
Experience
Make sure the company has great experience in creating videos that align with your specific needs. If you're looking to produce a corporate training video, ensure the company has experience creating similar content. A report by TechSmith found that 74% of the viewers feel they learn better through a video.
Client Feedback
Check the testimonials and reviews from previous clients. A trusted company generally showcases the client's feedback on its professional platforms or website. Positive feedback from the company shows the company's quality of work and reliability.
Choose GXYZ Radio for Your Brand Video Production
GXYZ Radio believes every brand's and individual artist's story deserves to be told with authenticity and impact. We not only produce visually appealing videos, but we also uncover untold brand stories and help bring them to light with impact.
We start every project with a strategy, providing you with content that not just looks amazing but helps your brand build its image, drive growth, and resonate with buyers. Here are the reasons to choose us as the best brand video production services:
Strategy First
Before producing any videos, our professional team researches the existing market landscape to understand the current state of the market, competitors, and audience engagement. We find the right opportunities for the brand to stand out with a more impactful and clear message. Apart from this, we not only communicate our client's message but also make it more audience-focused, emotionally engaging, and aligned with your audience’s needs.
Clear Messaging
We create various types of videos, from product launches to promotional videos, client success stories, and a lot more. The goal behind the video is not just clarity but to deliver a message that resonates and drives viewer action. This helps to increase viewer attention, interest, and retention.
Fast Delivery
Our skilled team provides professionally produced videos that are ready to publish on various platforms like Instagram, YouTube, or LinkedIn. The team manages the entire production process from ideation to scripting and shooting, editing, and delivering the final outcome. Even though we are fast in completing projects, the quality of the content remains the best.