Best Promotional Video Production for Your Business

Nothing can beat an excellent and visually appealing promotional video to help customers connect with your brand. Videos help brands establish trust with their audience, which encourages customers to purchase their products and services.

Businesses are increasingly using promotional videos to showcase their products and services in different ways. Videos are used on landing pages, YouTube, emails, recorded webinars, and other platforms. Through a video, a brand introduces itself to its potential customers and develops a long-term relationship with present customers. 

GXYZ Radio is a promotional video production company that has created hundreds of promo videos for its customers worldwide. As industry experts, we’re going to discuss why businesses need promo video production, its types, and how to choose an agency for the best results.

Why Your Business Needs Promotional Video Production

Promotional videos offer a range of benefits to the business. There are several reasons why a company must invest in a professional promotional video. Below are the main reasons: 

Attract New Customers 

A promotional video is an excellent way to introduce your business to new customers. It lets you do it in a visually appealing and engaging way, which makes it more likely to be liked by customers. Additionally, it gives your target audience an accessible and quick introduction to the services your brand offers. 

A promotional video perfectly shows the essence of your business, specifically if you are a start-up business or you are moving into new markets. Not only does the promo video grab the attention of the customers, but it also explains more about your brand's products and services. The video aspect is also useful for those products and services that may be complex for the customers to understand through text or static images. 

Build Brand Awareness

Promo videos are a great way for brands to communicate the ideas and values that motivate them. It demonstrates what sets your brand apart from the competition and what unique approach you have brought to the marketplace. 

Brands can use storytelling, music, and other techniques to create an emotional bond with their prospective customers. This emotional connection can lead to customers wanting to try business products or services and invest in them. 

In the initial stage, you may be looking to prompt your business to gain likes or followers on social platforms. But promo videos for businesses can use their creative minds. Businesses get the opportunity to build interest among customers, who ultimately become their new customers. 

Showcase Products and Services

Promotional videos provide you with the opportunity to show your products and services in front of your target audience. They let you demonstrate what makes your products the best among competitors. Additionally, they allow you to show a detailed look at your products, explaining how they work and their effectiveness. 

The promotional video can demonstrate your brand's products or services in action, showing potential customers a glimpse of how they work in live situations. It might also display your customers' testimonials, where people have shared their own experiences using your products or services. 

Use Across Platforms

Promo videos can be used across various platforms and social media channels. You can feature them on your company's website, introducing your business and displaying your products and services to visitors. Moreover, promotional videos are easy to share on social media platforms and effective when used as part of email marketing campaigns. 

In addition, promotional videos can highlight your business, products, and services at trade shows, exhibitions, and other events. They are also valuable tools for the sales team, which would like to use them for their sales presentations. 

Effective for Paid Ads

If you are considering using it as paid advertising, a promo video is an ideal option. It can be designed and produced to effectively convert viewers into followers on your social media platform, ultimately building interest among customers in your business. 

Types of Promotional Video Production Services for Businesses

Promotional videos for businesses are not an option but rather a necessity. Whether showcasing your business, products, and services, explaining the concept, or building trust with customers, choosing the right type of promotional video can make all the difference. 

Product Demo Videos 

Product videos explain the general story about the product, but they do not explain how it works like an explainer video. The main motive behind these videos is to build emotions related to the products among the viewers. 

For instance, today, no one needs to know how to use a mobile phone. If someone wants to, they can watch the explainer video for this. But with the product video, you will get to see the benefits of the product and how it performs. 

Explainer Videos 

Explainer videos, or exploratory videos, explain how something works. These types of videos are best used for innovative products and services that are complex for the audience to understand. 

Animations are generally used in these types of promotional videos. Additionally, they are best suited to explaining abstract concepts. 

Testimonial Videos 

A video testimonial is one in which a satisfied customer praises a brand's products or services and tells how the video helped him/her solve the issue and achieve his/her goals. 

These types of promo videos play the reverse role, in which the business does not talk about its products, but the customer does. This builds trust among the business's new customers. Additionally, these types of videos are created using the traditional method. 

Review Videos

It is a type of promo video that is currently very popular on Instagram and YouTube. Influencers record a video in which they review the product. Who are influencers? Influencers are individuals with a large social media following or a strong connection with the target audience of a business.

These types of promotional videos are effective because viewers tend to trust the opinions of the person reviewing the product. 

Event Videos 

Event videos can be created in various formats. They can be short summaries that provide a quick overview of the event, such as a conference. Longer videos, like live broadcasts of the event itself, are streamed on platforms like Instagram, Facebook, or YouTube. 

It mainly shows how video can be used to engage the audience around business events. This way, the business can promote its products or services. 

History of the Business Videos 

Promotional videos showcase a company's history, employees, and work culture to connect better with potential customers. In this way, the business builds its image. 

Additionally, this type of video can be filmed in both classic film and animation form. 

How to Choose the Right Promotional Video Production Company?

Whether you want to capture the attention of your target audience, increase sales, boost engagement, and effectively convey your brand's message. Here are some of the important things that you must consider when choosing a video production company. Let us take a look:

Check Their Portfolio

A reputable production company will always have its previous work available. It helps them to show anyone who is interested in hiring them. Most of the time, the video production company's portfolio is available on their official website. When you take a look at the company's previous work, you can make sure the company will align with your expectations. Additionally, the samples will give you insight into what kind of video quality the company will offer to you. 

Is it engaging, attractive, and professional? These are some of the questions that you must ask yourself if you are on the hunt for a promotional video production agency.

Match Portfolio to Your Vision

You are going with a specific vision for the company when it comes to promoting your video. You have to ensure that the production company you're thinking of hiring can produce something around your vision. It would be good for nothing if the company could produce 30-second video clips with voiceovers. What you aim for might be a 60-second on-location video tailored to your specific goals.

If you have already reviewed their portfolio, you will have an idea of whether their style aligns with your vision. This simplifies your hiring process significantly.

Evaluate Their Expertise

Videography includes multiple tasks; it encompasses everything, whether it be pre-production (which provides for storyboarding, script-writing, permitting), production (which includes filming, or post-production (color grading, editing, sound mixing). Make sure the video production company has the essential experience in all the areas. Ask the company about their team's qualifications, any specialized skills, and experience. An experienced agency like GXYZ Radio has diverse skills and is likely to deliver excellent results.

Also Read:- What Is Mixing and Mastering in Music? How They Work Explained

Consider Your Budget

Yes, we all know how much quality matters, but it is also essential that you consider your budget as well. When you are hiring a video production agency, ensure that you are transparent with them about your financial constraints. However, keep in mind that when you invest in high-quality videography, it's not only that you are paying high, but you are also investing in your business's success. So, it will be wise to prioritize value over the budget-friendly price. 

Check Tools and Technology

The technology and tools used in promotional video production can impact the final outcomes. Examine the equipment the company uses, make sure it is up to date, and provide you with the desired results. However, you do not need to know everything about the camera equipment. A company with innovative tools and techniques can assure you of excellent results.

Understand Their Process 

Transparency is important during the video production process. Know how the company will cover each stage of the production, from pre-production to production and post-production. Make sure that they can construct a proper workflow so that they can keep your project on a prep track and regularly communicate with you to keep you informed about everything. 

Discuss Marketing Options

Marketing is just as important as producing the video. When you hire a video production company, inquire about their marketing strategy, including platform selection (e.g., YouTube, Facebook) and audience targeting methods.

The company must promote its videos on different social media, such as Instagram, Twitter, Facebook, and YouTube. Additionally, post it during peak engagement times to maximize viewership.

Promotional Video Production Cost: What to Expect

A business promotional video's cost depends on pre-production, production, and post-production work. 

A basic promo video can cost from $1500 to $6000; however, if the video is more complex, has high-end production quality, advanced animations, and a longer duration, you will have to pay more. 

The quality of the promotional video production, the cost, and the delivery depends on whether you choose in-house production, freelancers, or a professional agency. 

• If you choose the in-house production, the promotional video price may range from $1000 to $2500. 

• The cost of a promotional video varies from $1500 to $3500 when produced for freelancers.

• The video production company's promotional video can range from $3000 to $6000 or more. 

The cost of a promo video varies by brand positioning, expertise, and location. However, it can exceed $15,000 or more.

GXYZ Radio: Your Go-To Promotional Video Production Company 

GXYZ Radio is a video production company that works with creative businesses to create promo videos that produce excellent results. Our professional team can help your business achieve its marketing goals with compelling video content. 

We create high-impact promo videos that bring your business, product, or service to life. With photography, videography, and dynamic animation, we focus on the key features that capture the audience's attention and drive sales.

Our comprehensive promotional video production process includes scriptwriting, a professional voiceover, custom illustrations, and unlimited revisions to ensure the final results perfectly match the brand vision. 

Explore our website and see how promotional videos can enhance your business and effectively communicate your message. 

Frequently Asked Questions

Which Industries Benefit From Promotional Videos? 

Promotional videos benefit a wide range of industries, including healthcare, eCommerce, real estate, education, entertainment, travel, and technology. They are an excellent way to showcase products, educate the audience, and build stronger customer relationships. 

How Long Does It Take to Make a Promotional Video? 

Creating a promotional video can take 2 to 6 weeks and possibly longer, depending on its complexity and client feedback. Generally, the process includes multiple stages, such as pre-production, production, and post-production. 

What Is Included in Promotional Video Production Services? 

The promo video production services generally include: 

• Scripting
• Storyboarding
• Filming
• Editing 
• Adding elements like design, sound, motion graphics, and color grading. 

The primary objective is to create visuals that engage viewers and clearly communicate a brand's message.