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31 Aug 2023
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What Are Corporate Video Production Services & How Much Do They Cost?

We can see an upsurge in corporate videography, a smart way to present your brand before people in a fascinating manner. Hiring corporate video production services is a wise decision for businesses looking to grow and reach new customers. A corporate video production company primarily focuses on making videos for businesses. These videos can be used for product promos, ads, and testimonials.

In this write-up, we have covered everything you want to know about corporate video production. So, read further. Let us first discuss what corporate video production is.

Corporate Video Production In Brief

Corporate Video Production is all about creating videos by businesses for various purposes. These include onboarding and recruiting videos. The other purposes can be ads, product demos, and case studies.

Overall, any video made by a corporation is Corporate Video Production. Also, the people/group producing these videos can be either a video agency or an in-house videographer.

About Videographer

A professional videographer has a forte in delivering video content for different businesses. Besides, they capture company footage, shoot events, and create marketing videos.

The other responsibilities of a videographer are to plan a video shoot, set up equipment, props, and lighting, and handle post-production.

Different Types Of Corporate Videos

Any video produced for a particular business or brand is a corporate video. Here are a few common corporate videos that you may or may not know:

Testimonials & case studies

Typically, customers are asked about their experience with a service or a product in an interview for testimonials. This showcases their personal and company views on how helpful it was for them. The videos generally take about 2 to 3 minutes or more.

It is no less than a compelling narrative showing the importance of the product/service in resolving the customers' problems. Moreover, it plays a major role in building trust.

Ads or Commercials

Marketing or commercial videos are intended solely for television. But, nowadays, these videos are almost everywhere and in various forms. In essence, every corporate video is some sort of marketing strategy. But, as we know, advertisements' main purpose is to sell a product or service to the viewers.

An advertisement usually starts with a problem that the viewer may already have. Later, it gives a solution you can get from their product or service. Some ads are incredibly creative, whereas others are too showy.

Business story

Business stories might be somewhat like testimonials because they are sometimes interview-based. In general, these videos focus on the owner of a small business or the CEO of a big corporation. The key objective of the company video is to share how the establishment of the business took place. The other objectives include telling clients about their values and building trust.

Product Promos

Live-action, often displaying products and their usage in a creative manner, is referred to as product promos. Generally, a product demo is conducted with a presenter who tells how the product works.

In such a video, the product is displayed with text or infographics and short versions. Also, it is not so hard to turn it into an ad. 

How Does Corporate Video Production Work?

Here is everything involved in the process of corporate video production:

  • Pre-production: In the pre-production stage, the main focus is on the script and concept. The timeline and budget are also finalized during pre-production.
  • Production: The production stage entails all the filming of the video.
  • Post-production: In post-production, the editing of the raw footage takes place. It also includes color correction and the addition of sound effects.

At last, the video is complete and ready to be shared among the target viewers.

Also Read: How To Create A Radio Ad And Script For Compelling Results?

Cost of Hiring a Corporate Video Production Company

Below are the factors affecting the cost of producing a corporate video: 

Production Crew

Some corporate videos are relatively easy to create, while others demand a large crew. This ultimately means a huge budget.

If you are considering a high-budget corporate video, be ready to hire a camera assistant, a Director of Photography, and other crew members. You may have to pay about $50 to $250 per hour to highly experienced camera operators. If you need a budget-friendly option, consider hiring a freelancer who might charge around $25 to $100 per hour.

Equipment

The equipment needed for corporate video production might also differ. You should ask yourself what equipment you need. Do I need lighting for various scenarios? Do I need a drone to capture aerial footage?

If you are looking to hire a video production company, you don't have to bother about all these. But, if you want to work with a freelancer or an in-house person, you might have to buy the equipment yourself.

Actor/narrator/voice artist

You can search for talents within your own organization to create training and onboarding videos. But, for marketing or commercial videos, you need professional actors and voice artists.

A narrator or voice-over artist may charge between $200 and $2500 per minute. For actors, it is around $50 to $500 per hour or more.

Editor

The most integral part of the post-production team is the editor. An editor handles all the tasks, from adding graphics to colors and animations to sound effects. If you are working with an experienced video editor, you can expect to get a great job done.

Based on experience, editors might charge around $45 to $200 per hour.

What Are The Advantages Of Hiring Corporate Video Production Services?

Here are the advantages you can enjoy after hiring a video production service:

Saves time

As you hire a video production company, you can utilize the video content for marketing sooner than expected. They are well aware of their work. This lets you focus on other things rather than guiding them.

Assistance of professionals

You get the assistance of professionals, which is another best thing about hiring a video production company. The company will consider your needs and work according to them. Moreover, they will adhere to the deadline and ensure better sound and video quality.

Knowledge of lighting

A video production company has professionals with great production and technical expertise. Lighting is among the essential things you should consider to produce quality videos. Poor lighting may give poor outcomes. So, it is better to hire professionals who can guarantee the best lighting for your video project. 

Conclusion 

Are you looking forward to creating brand awareness and taking your business to the top? Count upon GXYZ Inc., one of the greatest corporate video production companies. Hire industry-experienced professionals and expect nothing less than the best. Connect with GXYZ Inc. today to learn more.

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