Marketing Video Production Services: Boost Sales and Engagement

Videos are an effective way to market your business because humans process visuals faster than text, making them more impactful. A well-crafted video can help introduce your brand to new viewers in minutes. Additionally, videos are an excellent way to inform, engage, and persuade customers. 

Suppose you are launching a new marketing campaign and want your video content to drive results. But where do you start? We have also been in the same situation and experimented with endless strategies and options. Video marketing helps brands reach a wider audience and increase brand visibility. However, marketing video is a complex process, and it can be overwhelming. So, how do you get started?

Here, we explain marketing video production, its benefits, types, and more. Let's dive in!  

What Is Marketing Video Production?

Video production helps to promote your brand by creating videos that show what your brand offers. When making a marketing video, there are two processes that you have to understand:

• Video production 
• Video marketing strategy

Video Production Process 

The video production procedure consists of 3 simple steps:

• Pre-Production 

This is the foundation of your video production, and you get to know how it will go. The tasks included in this are researching, tapping a production team, and meeting the production team to set an aim for how the video will look. Conceptualizing and storyboard approval are also a part of this process. Also, you will need to create your video marketing strategy. 

• Production 

In this stage, the video shooting happens. It is a phase where equipment is set up, shooting, voice-over recording, interviews are conducted, additional footage is taken, and more happens. 

• Post-Production 

It is the final step, during which the video is edited and polished. This step also includes recording interviews, selecting music, and reviewing, approving, and delivering the final video. 

Video Marketing Strategy 

You have to create a plan and an outline to showcase how your marketing strategy will work: 

• Set Goals

Know what you want to achieve from your video. Your goals should align with a particular stage of the marketing funnel. It includes awareness, consideration, or decision. 

• Know Your Audience

The video must attract your target audience; otherwise, it will not be effective. Identifying the specific benefits your video should highlight will help tailor its content effectively. It includes defining buyer personas and understanding their interests and pain points. 

• Define Your Message

Your video should effectively convey the message. It must include your brand's objectives and vision, or the benefits of your products and services. In addition, your marketing video can also provide information that aligns with your brand, which will be useful for consumers. 

• Plan a Timeline

The timeline monitors video production progress, which covers essential stages like scriptwriting, planning, editing, and applying final touches for a polished, high-quality output.

• Set a Budget 

The quality of your marketing videos depends on your budget. Having a big budget will produce a premium-quality and impressive video, while a small budget can encourage the team to be more resourceful and creative. 

Different Types of Marketing Videos 

Various types of videos can be used for digital marketing and promotional purposes. The type you use depends solely on your brand goals and the audience you want to reach. You should first analyze what kind of content will be best for your company and what kind of style and tone you want to have in your video. 

These are some of the most common types of video production: 

Explainer Videos 

An explainer video clarifies a product or service. Generally, these videos are shorter and designed to introduce the viewers to the company's products or services and explain what they are about. 

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These videos effectively introduce potential customers to your products and services. These videos can be used in advertising, email marketing, and social media.  

Brand Videos 

A brand video is a type of promotional video used to promote a company or its products and services. These videos are usually longer than explainer videos and are made to raise awareness among customers about the company and its products. 

Brand videos can be used in social media platforms, in online advertising, and email marketing. 

Testimonial Videos 

A testimonial video showcases testimonials given by employees or customers. Moreover, these videos help to promote the business or its products by showing how they are helping the employees or customers. You can use these kinds of videos on social media, in online advertising, and in email marketing. 

Live-Action Videos 

A live-action video comes under the promotional video category that captures footage of the real world. Typically, these videos are short and made to promote the brand and its products. Additionally, you can use these videos on social media platforms, email marketing, and online advertising. 

Animated Videos 

An animated video is a type of promotional video that shows a drawing or animation. Usually, these videos are short and created to promote the company and its products or services. Animated videos can be seen on social media platforms or as a form of advertising. 

Infographics & Slideshows 

Infographics and slideshows are promotional videos that showcase text and graphics to promote a business and its products. Compared to the animated or live-action videos, they are typically longer. Additionally, they are created to provide more information about the company and its products or services. Videos can effectively engage audiences through social media platforms, online advertisements, and email campaigns.

Benefits of Video Production for Marketing

Marketing videos provide a business with many benefits. People are using the Internet for education, work, and entertainment. It means businesses that are still following the old forms of marketing have gotten stuck in one place. That is why it is important to focus on the benefits offered by producing marketing videos. 

Deliver Your Message Clearly

With the help of the videos, you can convey your message better compared to pictures that are paired with text. You can use videos to showcase how your business provides its services effectively. Videos are a more convenient way to explain your brand and the services you offer. 

Versatile Content

You can easily cut the videos into small clips or make their GIFs. These short clips or GIFs can help you promote new posts or teasers. The brand's social media pages let you use shorter clips, as larger videos often have restrictions. 

Increase Traffic

If your business is investing in creating marketing videos and posting them on relevant platforms, this will lead to increased traffic. This is because people are dependent on videos for information and entertainment nowadays. With the help of video content, your business will be more visible to people who use the Internet. When you choose the correct platform to build your presence, you can easily reach out to your target audience. Additionally, this will help increase brand awareness and overall drive traffic. 

Videos are Preferred

People love to watch videos for entertainment and to get information. Mobile users are more likely to watch videos than desktop users. Additionally, videos have higher click-through rates as people prefer the video format.

Boost Sales

When there is a boost in traffic, the marketing videos will also increase sales. There are two reasons behind this: first, more people will start to visit your site, and this will lead to an increase. The second one is the most important- it is the content itself. From any other medium, a video is much more engaging. With the help of video, you can present your message better to your audience. This includes adding good humor, music, and outstanding visuals. Ultimately, this will result in a better marketing attempt, which leads to increased sales. 

Enhance Engagement

Compared to other marketing forms, videos build deeper audience connections. The medium helps convey your brand's message and identity, making your business a credible entity and building a good connection with the audience. Interacting with the audience is not just through video content; it is also possible through text and other means of combination. A combination of social media platforms and engaging video content can make the task easier.  

Understand Marketing Video Production Cost 

The cost of video production greatly depends on various factors. If you do it yourself, it could cost you as little as a software subscription. However, if you hire a video production company, it could range on average from about $2000 for a normal video project to $50,000 for a complex project. 

Two factors can affect the costs of marketing video production services: 

• How many people are you hiring, and what experience do they have 
• How your team plans to create the video—considering the significant difference between visual effects and animation.

GXYZ Radio: Your Go-To Marketing Video Production Company

Videos are important for brands to tell their stories in today's digital environment. As one of the best video production companies, GXYZ Radio knows how to create impressive content that resonates with your audience. We manage everything, from planning to delivery to ensuring your video showcases your brand's identity perfectly. Here are the reasons why you should choose us:

We Tell Your Brand's Story

Every brand has a unique story, but effectively communicating that story is crucial. At GXYZ Radio, we make complex video concepts easy to understand. Additionally, we ensure that the audience understands your message, whether you are advertising a service or exhibiting a product. 

Expertise in Marketing Videos

Our experiences extend to various types of marketing videos that help brands to stand out: 

Product Videos

Product videos help businesses connect with potential customers. We help businesses by presenting the advantages of their products in a way that attracts consumers. Additionally, these entertaining and educational films are an effective way to keep the audience engaged. 

Event Videos 

We capture events like company gatherings or volunteer work, and these videos display the company culture and community involvement. Additionally, we cover the whole event or focus on specific aspects through interviews, highlight reels, and presentations. 

Social Media Videos 

Social media needs those videos that are relatable, quick, and visually appealing. We create content like Instagram stories and reels that demonstrate your product's benefits while building trust among your audience for your brand. 

For every business, choosing the best marketing video production company is important. GXYZ Radio helps businesses engage with their audience through expert solutions and a team of professionals. 

Frequently Asked Questions 

What Should the Project Budget Be?

When you set your budget early, you can choose the ideal video production company and understand what can be achieved within it. 

What Are Your 3 Key Messages?

You first have to identify the main points you want to convey to your target audiences. Then, make sure the video effectively communicates your message.

How Can You Measure Results?

To measure the success of your video, you can set metrics such as engagement, views, and conversion rates. 

What Visuals Should Be Captured?

Plan the visual elements in advance to ensure your video captures the necessary shots and scenes to support your message effectively.

How Much Does a 30-Second Marketing Video Cost?

The cost of a 30-second television advertisement can range from $1,000 to $50,000 or more. It depends on many factors, such as the platform, market size, target audience, talent, complexity, time slot, and more.