What are Professional Video Production Services?

Professional video production services are an important aspect for businesses that are looking to promote their products, brands, or services. With the help of a professional video, you can attract more customers, help stand out from the crowd, and boost brand awareness. In fact, if you post a low-quality video, 60% of the audience won't engage with your brand.

By knowing what it takes to create high-quality video content, you can rest assured that your video production efforts will be worth the money. Here, we have walked you through the following: "What are professional video production services?" what they offer, and more! Keep reading to find out how you can benefit from a professional video production service and how best practices work!

Overview of Professional Video Production Services

A professional video production service is all about the effort to shoot, conceptualize, script, and edit videos. Moreover, the main work of a professional video production service is to align with the brand's message and identity requirements. It's not just about hiring a videographer with a digital camera. It is actually about making content that speaks directly to your audience.

More than 90% of marketers report sharing engaging video content across social media has resulted in new leads. This is the place where strategic storytelling comes together with top-notch production. It helps to make sure to build a good image of your brand.

Things Included in a Professional Video Production Services

Producing a video is not a simple process. It takes time, collaboration, and ideation. Let's dive in and check the things that a professional video production service offers:

Pre-Production

Video production is about creating an engaging message that leaves an impression on the target audience. But it can not happen in one day, of course! The real work starts before the camera starts rolling. The real work starts in the process of pre-production.

Pre-production includes research and ideation. They will record and share their ideas with you, creating various video ideas and then discussing them with you. There'll also be some logistics, like finding the location for shooting and inviting the guests.

Project/Video Brief

The steps involved are a plan between the video production service and you. In this, they discuss the overall objective of your video, who your target audience is, and the market. Moreover, they also discuss what the whole tone of your video will be and how you will implement all these plans.

Creative/Art Direction

The process of creative/art direction involves writing a script, outlining, and storyboarding. In addition, they also decide on the shots according to the plan and then design the sets.

Sourcing And Resources

Professional video production service logistics include:

• The location to film.
• Getting the essential permits.
• Gathering all the essential equipment.

Production

Now is the time to film the actual video content. The production process is straightforward. In this, the video production team will shoot the video and record the relevant song. The production process can take place in remote areas or on-site. However, it depends on the nature of the video.

Producer

The producer is the one person involved in every production stage. This includes some steps, but these steps are not limited to supervision, budget and coordination, and talent management.

Production Assistant

The main role is to covey directives from the director and covey the information between the production departments. They also do a wide range of duties to help the crew and cast for on-location filming and production.

Director of Photography

The director of photography's main aim is to execute the director's vision for the film. They look over the camera and lighting departments and are responsible for bringing your thoughts into reality. 

Assistant Camera Operator

An assistant camera operator is responsible for ensuring all the equipment, like recording, stays charged and the camera is properly focused. They are also in charge of slating, which is the point where the audio and video are synchronized using a clapper board.

Gaffer

Gaffer is in charge of the lighting department and collaborates closely with the director of photography. It helps them to understand the need for lighting in a project. They are responsible for the overall appearance of your video project by controlling and generating light.

Field Audio Engineer

A field audio engineer is responsible for recording, mixing, manipulating, and reproducing sounds and effects using audio equipment.

Grip

Grip is responsible for setting up, operating, and dismantling the camera and lighting crew's rigging and video equipment. Not only do they organize and maintain the equipment, but they are also known as technical problem solvers.

Makeup Artists

A makeup artist creates a character's appearance. They use makeup and, in some cases, prosthetics on an actor's face and body to change the look of an actor or create unique makeup effects.

Also Read: What Recording Equipment For Music You Need?

Post-Production

Now, it is the final stage. The production team edits the video and makes it ready for publication. This will involve stitching different parts together (if needed), removing all the irrelevant parts, and adding branding and other media to improve the overall product. 

Editing of Video

It's the process of editing and rearranging video footage. Here, clips are selected, cut, grouped, and edited to create a smooth result that meets your video's purpose.

Graphics, Animations and Transitions

These are titles, sub-titles, animations, and seamless transitions between scenes and shots. These elements contribute to the overall visual impact and narrative of your video.

Voice-Overs

Voice-overs record the dialogues, commentary, or narration in post-production. These are then added to the explanation, context, or inform your audience. 

Audio, Music & Sound Design

These elements help to set the tone, create an atmosphere, and evoke an emotional response in your viewers. In addition, sound effects and background music can add to your movie's narrative and visual impact.

Color Grading

In color grading, it manipulates the tones and colors of the video clip to achieve the desired look, mood, or feel. Contrast, hue, saturation, and brightness. It can influence the video's feel and look.

Time to Deliver the Files

This is the last stage of film production. In this, they make sure that the video is technically correct and compatible with your chosen distribution channel. It includes exporting the finished video in the desired format and, in the final, delivering it digitally. 

Professional Video Production Services: The Types of Videos

You can have various types of videos through professional video production services. Here, we have mentioned the various types of video production services:

Videos for Event

There are two ways to take the event videos. The first is a pre-made video designed to promote or emphasize a brand, an event, a process, and whatnot. The second is a video designed to showcase the event to a broader audience or to document it for future use.

Explainer Videos

An explainer video is a brief presentation that explains a complicated idea or concept in a way that is easy to understand. Most video production companies use explainer videos to promote their products, ideas, or services to their target audience.

Promo Videos

A promo video is a short video produced by a video production company to showcase their products, brand, events, or services. Promo videos offer a preview of your main offering and are often used on websites, social media platforms, and in marketing campaigns. 

Testimonial and Case Study Videos

In a testimonial and a case study, the video shows the real life of a customer or client who shares their positive experience about the brand's product or services. Generally, a testimonial shows how much the customer has benefited from your product or services. It helps to build the credibility and trust of the possible buyers. 

Brand and Company Videos

A company video or brand video is a visual representation of your brand, company, or business. It represents your brand's values, vision, and culture. Moreover, emotional connection can increase brand awareness, engagement, and customer loyalty.

How Much a Professional Video Production Service Cost?

Today, the average professional video production service costs range from $500 to $3,000, but that depends on the quality and length of the video. 

Let's begin by understanding the cost per minute of video production. For example, if the average video length is one minute, the cost per minute for this video can be as low as $500.

Conclusion

Nowadays, more than anything else, businesses rely on video content to make their brand stand out from the crowd. Hopefully, with the above information on "What are professional video services?" things will be clearer, and you will be ready for your next project. For better results, you can hire a professional video production company to increase your brand's reputation.

Are you looking for a trustworthy professional video production company? If yes, look no further than GXYZ Radio. GXYZ Radio is the one-stop solution for all your video production needs. We provide you with a cost-effective service and a quality final product. Moreover, our experts use the latest software and high-quality tools to make sure you will love the end result. Click Here to get in touch with us.